Strategic Business Analysis - Case Study about Netflix Essay

Strategic Business Analysis - Case Study about Netflix - Essay ExampleThis essay focuses on the affair analysis of the Netflix company. The researcher aims to describe the strategic business analysis of Netflix, that is the wrlds lrgest nline DVD mvie rentl service, ffering mre thn three millin members ccess t 50,000 titles. It is stated by the researcher of the essay that the ppel nd success f the cmpny re built n prviding the mst expnsive selectin f DVDs nd fst, free delivery. The Netflix business mdel is n rgnized rent f DVD dvertised thrugh Internet nd delivered thrugh the pstl mil. Te key drivers re the number f custmers, custmer qulity, prduct csts nd fulfilment csts. In the first prt f the essay the researcher ssess the cmpetitin in DVD industry. Using Prters Five Frces Mdel f Cmpetitin the researcher defines the kinds f cmpetitive frces tht currently fce Netflix. In prticulr, the researcher also provides n nlysis f reltinships between Netflix, Blckbuster nd Wl-Mrt. Secnd prt f reserch is referred t current psitin f Netflix in DVD industry. Using the grup mpping strtegy, key cmpetitrs re described nd cnclusin f rivlry in the industry is mde. Further the study prvides mre discussin nd less nlysis s the subject f DVD nline rentl industry nd its lw brriers t entry nd blue brriers t prfitbility re mentined. In the cncluding prt the recmmendtins s fr the strtegies tht energy bring grwth nd sustinbility t Netflix ver the next five yers re presented.